Curb Appeal, Where All Magic Marketing Started With

Curb appeal is the magic marketing tool that works twenty four hours a day while you are busy working miracles and making money with bargain properties.

It is important to begin designing your marketing plan from the day you decide to make an offer on the property, starting with your curb appeal plan.

Curb appeal should be one of the top priorities on every realtors. Many of the properties I purchase have been on the market so long that they make stale bread seem fresh.

It Always a Bargain

We have to realize that bargain properties are a “bargain” because there has been little to no interest in the property in its current run down condition. It is our job to create “instant interest” by making a dramatic change to the property’s exterior appearance.

We want to make people’s heads turn as they drive down the street. We want neighbors talking about what is happening with the eyesore in the neighborhood. We want to create magic marketing by having people focus on a positive view of the house that begins by creating curb appeal.

By planting these small seeds, we can cultivate interest. Then in a few weeks, when the rehab is finished, people have a developed a renewed excitement about the property, see it as new and fresh and are actively marketing it with friends and neighbors.

Many of the bargain properties I have purchased have been dismissed by potential buyers simply because they could not see past the over grown shrubs, tall grass and unattractive exterior to discover the hidden potential of a property that will reward their efforts with a nice profit after it had been remodeled.

Reaches and Touches Out the Buyer

Curb appeal is the part of a rehab that “reaches and touches out the buyer” before they ever step out of the car. Buyers need a reason to want to see your home… and it all starts with their first impression.

Do remember that people buy houses based on the way they “feel”. Our job as the seller is to create “positive emotional energy” that directly appeals to the buyer’s senses.

Magic marketing works for all types properties and buyers… wholesale, retail, lease option, and rental tenants also.

7 Guarantee Tips to Get the Miracles
To get you working miracles and making money with bargain properties, here goes the 7 tips to guarantee that :

  1. Create a series of “Wow’s” that begin at the curb and invite the buyer to the house. Every “wow” increases the buyer’s interest in purchasing the property.
  2. Keep designs simple
  3. Remove debris, clean yard, trim shrubs, etc.
  4. Create an attractive walkway and entrance.
  5. Install a new entrance door , shutters, flower boxes
  6. Remove old curtains, blinds etc. from the windows
  7. Use “Instant” shrubs and colorful flowers can be quickly added in their pots and covered with mulch for quick landscaping.

Last but ofcourse not the very least : A complete assessment, take time to do it. I ‘m referring to each property – before you decide to purchase.

Fame: 94%
Posted under Marketing,Rehabbing,Wholesaling by Iza on Tuesday 10 February 2009 at 6:38 pm

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